How to calculate price elasticity of demand
The price elasticity of demand measures the responsiveness of the quantity demanded to a change in price. It is calculated using the midpoint method (arc elasticity) to ensure symmetric results regardless of the direction of the price change.
The setup
Identify the initial price () and initial quantity (), along with the final price () and final quantity (). The formula for price elasticity of demand () using the midpoint method is
The steps
- Calculate the change in quantity: .
- Calculate the average quantity: .
- Compute the percentage change in quantity: .
- Calculate the change in price: .
- Calculate the average price: .
- Compute the percentage change in price: .
- Divide by to find . Take the absolute value to report the magnitude.
Checking the result
Analyze the absolute value of the result. If , the demand is elastic. If , the demand is inelastic. If , the demand is unit elastic. Because of the Law of Demand, the raw calculated will almost always be negative.
Common errors
A frequent error is using the standard percentage change formula (dividing by the initial value) instead of the midpoint formula, which yields different elasticities depending on whether the price increases or decreases. Another common mistake is inverting the final ratio, dividing the percentage change in price by the percentage change in quantity.
Worked example
The price of a widget increases from 6.00, causing the quantity demanded to fall from 120 units to 80 units. Calculate the price elasticity of demand using the midpoint method.
Let , . Let , .
Taking the absolute value, . The demand is unit elastic.
FAQ
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References: OpenStax Principles of Microeconomics, Chapter 5 · Mankiw's Principles of Economics, Chapter 5 · Khan Academy, Elasticity unit
See also